Thanks to social media, we can interact with companies so easily and get their feedback so quickly. Good social media marketing strategy will help company build positive public image. But when you finally found out that you have been lied by commercials in your entire childhood, what would you do?
Richard Neill, a British man, watched UK-based feminine hygiene company Bodyform’s advertisements as a child. He had great interests to females’ special time of the month, depicted as a happy period, and he felt a little jealous of women. Until he got a girlfriend, he found anything in ad was not true. Here is he posted on Bodyform Facebook page on Oct 8, 2012. It has since gone viral and has got nearly 97400 likes now.
I found this Bodyform commercial on Youtube. It might the one Richard referred to– Body Plus leaves women the freedom of skydiving.
How does Bodyform responds to him? Here comes the Bodyform’s internet marketing story.Their response on Youtube is awesome. Instead of ignoring his complain, they made an apology video and made it a brilliant example of practicing public relations! They said “We loved Richard’s wicked sense of humour. We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a “love” button, we’d have clicked it. But it doesn’t. So we’ve made Richard a video instead.” This video was published on Oct 16, so far 2,828,00 have viewed it and 13,100 have liked it on Youtube. 8,500 have liked the video on .
The CEO (actually a actress) admitted they lied to Richard and expressed their sincere apology to him. The success of this video lies in that she told him the crucial truth in a hilarious way.Now, who still think it consists of blue water?
For those of you who can not watch it on Youtube, please visit Youku. http://v.youku.com/v_show/id_XNDYzMTQ4ODMy.html
Hint: Do you notice that the (fake) chief executive’s mobil ringtone is the one used as advertisement background music!
popular Sichuan hotpot chain running more than 60 restaurants in China. It survives from fierce competition and stands out from hot pot industries in recent two years. Haidilao is not just renowned for its delicious food, but also for its spectacular customer service. Its success also owes much to its marketing strategy through 
The most recent popular marketing strategy is “paper cranes” (get more than 5000 retweets). While customer waiting outside, they’re offered papers to fold paper cranes. After the meal, they can pay their bill with these paper cranes, each for 50 cents RMB. This makes customers’ waiting time valuable and the more paper cranes they fold, the more unlikely they will leave. Moreover, others’ interesting experiences on Weibo attract more people to try it themselves, and when these people share it on Weibo, their friends may also want to go to Haidilao, by this means this phenomena go virus on Weibo.
